Social Media and The Legal Industry

Why Legal? As the number of Social Media “experts” grows daily, we also see a number of them finding their niche in the legal industry.  Some have a personal reason to, others do because they have a legal background, and then you get those that simply target law firms for no reason at all.  Those … Continue reading

A New Kind of Social

I have been delivering Social Media presentations for the last five years and have seen some serious changes develop during that time. I have also worked alongside leading digital marketing agencies, training their staff, their clients and delivering even more presentations on their behalf.  This particular work has given me great insight into the latest … Continue reading

LinkedIn: To Endorse or not to Endorse…

LinkedIn: To Endorse or not to Endorse… The new LinkedIn feature of endorsements has been around for a couple of months and is now likely to be available to all members – so you may be asking: Good or Bad? Looking around, naturally as with anything new, there are those that really don’t like this … Continue reading

Estates Agents and Social Media

Recently, my social media colleagues and I got into a discussion about the marketing methods used by Estate Agents – mainly, the local paper. The topic arose as we discussed the huge number of adverts in the local paper – without any digital link that may allow the reader to see something in more detail. I mentioned … Continue reading

LinkedIn – Social Advertising

Do you want to switch it off or leave it on? You may have seen many warning messages with titles such as: “A Box You Want to Uncheck on LinkedIn” “LinkedIn has done a Facebook on us” “LinkedIn is using your private details for its own advertising”  Most of these are issued by those that … Continue reading

Advertising on LinkedIn or Faceboook – beware!

There is an understandable amount of scepticism about advertising online as it is – upon hearing even more negative reviews of this type of advertising, more and more businesses end up missing out on what can impact a business substantially. Recently, at an event I was presenting at, I was thankful to have just enough … Continue reading

“I hate the internet – it’s killing my business!”

Recently I got to speak to local businesses individually and find out what they felt about their business in the current climate and if they wanted to find out about learning to use Social Media to get more business. The response from many was positive – but the odd few told me how much they … Continue reading

I set myself up on Social Media and saved thousands!

I have been doing some research on why businesses are resisting Social Media help and have found the standard answer to be: “I have set myself up over the weekend and saved myself thousands!” Woweee! As I attempt a short explanation that the setting up of Social Media is more complex than people think, naturally … Continue reading