Social Media and The Legal Industry

Why Legal? As the number of Social Media “experts” grows daily, we also see a number of them finding their niche in the legal industry.  Some have a personal reason to, others do because they have a legal background, and then you get those that simply target law firms for no reason at all.  Those … Continue reading

A New Kind of Social

I have been delivering Social Media presentations for the last five years and have seen some serious changes develop during that time. I have also worked alongside leading digital marketing agencies, training their staff, their clients and delivering even more presentations on their behalf.  This particular work has given me great insight into the latest … Continue reading

Bad advice from successful entrepreneurs

It’s now been nearly five years since I entered the world of entrepreneurship from my background of the corporate world of freelancing and employment. Ever since I took that step of leaving the glamorous role of Sales and Marketing Manager at Airbus, I have been taking advice from experienced business owners, mentors, business advisors, and … Continue reading

LinkedIn: Forced to Endorse

Over a week ago we submitted a post “LinkedIn: To Endorse or not to Endorse” which has received a fabulous response.  Thank You to our readers for this! Since then however, we have received lots of requests from readers that feel they are being forced to endorse and not necessarily for the relevant skills.  For … Continue reading

LinkedIn: To Endorse or not to Endorse…

LinkedIn: To Endorse or not to Endorse… The new LinkedIn feature of endorsements has been around for a couple of months and is now likely to be available to all members – so you may be asking: Good or Bad? Looking around, naturally as with anything new, there are those that really don’t like this … Continue reading

Estates Agents and Social Media

Recently, my social media colleagues and I got into a discussion about the marketing methods used by Estate Agents – mainly, the local paper. The topic arose as we discussed the huge number of adverts in the local paper – without any digital link that may allow the reader to see something in more detail. I mentioned … Continue reading

Employing a Marketing Individual for Social Media – Conned?

Just two years ago, there were not anywhere near as many Social Media jobs you see now.  That’s on job portals, LinkedIn and probably other places I haven’t looked (the papers perhaps?). Many of these jobs are titled Marketing Executive, Online Marketer, Social Media Assistant, Social Media Co-ordinator etc.  The hourly pay rate ranges from … Continue reading

LinkedIn – Social Advertising

Do you want to switch it off or leave it on? You may have seen many warning messages with titles such as: “A Box You Want to Uncheck on LinkedIn” “LinkedIn has done a Facebook on us” “LinkedIn is using your private details for its own advertising”  Most of these are issued by those that … Continue reading

Advertising on LinkedIn or Faceboook – beware!

There is an understandable amount of scepticism about advertising online as it is – upon hearing even more negative reviews of this type of advertising, more and more businesses end up missing out on what can impact a business substantially. Recently, at an event I was presenting at, I was thankful to have just enough … Continue reading

LinkedIn Company Profile & Your Individual Profile

Assuming you have created your Company Profile, you now need to ensure it is linked to your Individual profile for all to see.  To create the Company Profile, click on “Companies” in LinkedIn and then select the link labelled “Add a Company” which is at the top right for the screen).   To connect your … Continue reading

How to ensure your Page is visible to Profile viewers – Facebook

You have a personal profile and a business Page on Facebook.  But if someone should “friend” you or look at your profile, will they be able to find your Page?   For some, keeping business separate from personal activity is important on Facebook.  In this case, you may not want the Page to be linked … Continue reading

How NOT to use LinkedIn

I have recently received a request in LinkedIn – due to which I nearly fell off my chair! To receive sales promotions or other rubbish via the messaging facility in LinkedIn is one thing, but to receive a message that basically suggested that I buy from them or get lost (and be removed as a … Continue reading

Business Tendrils – Loading up the articles

Business Tendrils has been posting articles for some time now – only we have been doing more for those we work with than Business Tendrils itself! Now it is December, the season to get your own house in order!  Hence we are loading up the information here for all to see in one central place! … Continue reading

“I hate the internet – it’s killing my business!”

Recently I got to speak to local businesses individually and find out what they felt about their business in the current climate and if they wanted to find out about learning to use Social Media to get more business. The response from many was positive – but the odd few told me how much they … Continue reading

I set myself up on Social Media and saved thousands!

I have been doing some research on why businesses are resisting Social Media help and have found the standard answer to be: “I have set myself up over the weekend and saved myself thousands!” Woweee! As I attempt a short explanation that the setting up of Social Media is more complex than people think, naturally … Continue reading